Do you keep attracting the wrong buyers? Do you have lots of people who love your content and praise your work, but they disappear the moment you tell them your prices?

I remember working so hard to be relatable, approachable, and endlessly available. What I didn’t realize was that relatability was positioning me as a peer, not a premium authority for my audience. In this episode, I break down the psychology, positioning, and architecture required to attract premium buyers, command premium pricing, and build a brand that is intentionally unrelatable.

In this episode:

• The hidden “relatability tax” that suppresses your revenue and attracts boundary-pushing, price-resistant buyers.
• Why mass-market triggers (relatability, long deliverables, emotional selling) activate the wrong client for premium offers.
• How premium buyers think differently — what turns them off instantly and what turns them all the way ON.
• How your brand’s identity, exclusivity, and offer structure act as strategic filters that attract elite buyers automatically.
• What shifts when you stop selling labor and start selling certainty, speed, and a proprietary methodology.

Get FREE access to the 7-Figure CEO Playbook private podcast here.

Apply to The Unrelatable™ Mastermind

This is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.

• Apply to The Unrelatable Mastermind here.

The Accelerator for Growth

If you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.

• Apply to Ignite Accelerator here.