We’re hearing it everywhere right now: People are complaining that the coaching industry is changing. It feels impossible to make money. Here’s a little secret for you: the online learning industry is actually growing , and is expected to be a 475 BILLION dollar industry by 2030. So, why are people struggling so much? Keep listening to find out!
In this episode, I’m sharing: the fact that the online learning industry isn’t changing, but buyer behaviors definitely have, which in turn means your marketing efforts need a major upgrade. Since the pandemic, buyers have become much more sophisticated, and online education and services is no longer a novel concept. What you learned in 2016 about growing a business is a far cry from what works today, so I’ll take you through what specific shifts you need to make if you want to grow your business.
Here’s what you’ll learn:
Why you can’t just whip up a half-hearted automated webinar or throw money at Facebook ads to get clients anymore
How buyers’ decision-making windows have lengthened, and what marketing tweaks to make to support that
The number of touchpoints your audience used to need to go from stranger to buyer has more than doubled (and what to do about it)
How giving it all away and leaning into deep value and connection is a necessity these days, and specific tips for cultivating that connection with your audience
How it’s hurting your business to keep showing up as a palatable, user-friendly version of yourself online instead of being willing to be polarizing and take a stance
What your clients are really willing to pay premium pricing for (hint: it’s not information)
Thanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!
Resources and Links:
Get Your Hands On These Amazing Free Resources:
Grab the link to the replay of the Holiday Business Planning Workshop (DM me “Mistletoe” on Instagram to get it!)
Get a sneak peek at my ENTIRE Q4 launch plan calendar (DM me “BTS” on Instagram to grab it!)
Other Things You Need to Know:
There are currently extended payment plan options and early bird bonuses for the Ignite Accelerator– the coaching/mastermind hybrid for new and growing entrepreneurs growing their businesses to $10K months. Save your seat at the best price of the year here
There’s also currently a 14-month payment plan option for the Bizfluencer Mastermind– the ultra-intimate container for coaches and service providers ready to scale from $10k+ months to infinity and beyond. Learn more here .
