Today I’m teaching you all about the C*4 Marketing Framework, a method I personally developed over my 11+ years in the social media marketing industry. This framework is the exact step-by-step strategy you’ll need to implement so you can take your audience from seeing you as a complete stranger to begging to work with you. 

In this episode, I’m sharing: the four C’s of the C*4 framework: capture, connect, convince, and convert, as well as the specific tasks involved so you can successfully enact all four of those C’s and ensure everything is running simultaneously. Believe it or not, every single person who finds you online needs to be taken through the C*4 framework. After listening today, you’ll know how to make sure that client journey is absolutely seamless.

Here’s what you’ll learn:

• Why capturing your audience’s attention is the hardest part of the C*4 framework, and how to get more eyeballs on your marketing efforts
• How to build connection with your potential clients through a strong visual brand, a crystal clear ideal client avatar, and actually being social on social media
• The three things to always keep in mind when creating content to convince someone to buy from you
• The importance of making the conversion process as easy, direct, and user-friendly as possible, and how to ensure you’re not leaving money on the table 

Thanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!

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